Custom Printed Packaging Tape Can Carry Your Branding or Sales Message

Printed packaging tapes can be stock tapes that carry standard messages like FRAGILE, or can be custom printed with your own message. A custom printed packaging tape can act as your brand ambassador during the transit of the package.

Just take adequate care to ensure that both the tape material and printing are good quality. Sub-standard tapes and printing can destroy your image, making people feel that you do not care for quality.

Ordering Custom Printed Packaging Tape

Select a packaging tape that is tailored to your packaging needs. Different kinds of tapes are needed for different types of packages. For example lightweight or heavyweight, single-wall or multi-wall, plain or corrugated, etc packages need packaging tapes of different strengths and adhesive quality.

Packaging tapes can be made from paper, vinyl, PVC, polypropylene or blends. Each has its own characteristics and strengths. The glue used can also differ in the speed and strength of adhesion, and suitability for different surfaces. You have to understand these differences to choose the right kind of packaging tape to meet your needs.

Get the tape custom printed with your company logo, name and contact details at the minimum. Custom printed packaging tapes can also carry additional short promotional messages if they are wide enough. Do the whole thing in a tasteful manner so that your brand image is enhanced, not damaged.

If you do not have the design expertise in-house, you can take the design services offered by suppliers of custom printed packaging tapes. With their experience, they can suggest a design that is tailored to the specifications of the tape.

The printing can be done not only on the outer surface of the tape, but also on the inside surface of the tubing that holds the tape. While this message will not go with the package, it might serve other purposes, as when you give plain packaging tape rolls as corporate gifts. More typically, it is the tape supplier who uses this space to remind the customer that it was they who supplied the high quality tape.

The Packaging Tape Real Estate

Marketing oriented companies will not let the packaging tape real estate go waste. With widths of 2 or 3 inches, and printable surfaces, packaging tapes offer a good medium for conveying your brand-building and business-promotional messages.

Several people will see the message on the custom printed packaging tape during its transit. Make them notice your message, through appropriate design, including the message itself, the background, the print quality and other elements.

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Should You Use an External Or Integrated Shrink Wrap Heat Tunnel?

Most modern shrink wrap systems utilize some type of a heat tunnel. The heat is used to shrink film, either PVC or Polyolefin, for the packaging of DVDs, CDs, boxes, packages and more. A heat tunnel is the fastest way to complete the shrink wrap process, usually taking less than 5 seconds per item. This time is faster with many higher-end machines. The old way of shrinking film was by using a heat gun, which is still popular for low volume applications.

The older heat guns resemble a hair dryer. Many people think that they are in fact hair dryers. Heat guns actually output significantly more heat that a hair dryer. While heat guns will quickly shrink film, they do not evenly shrink the film all at once and require the user to turn the object over a few times to reach the entire surface area. Heat shrink guns are typically used with lower-volume shrink wrap machines, such as straight-bar sealers.

Shrink wrap heat tunnels have been around for some time. They are able to blow hot air around the object being packaged. This allows the shrink film to constrict evenly and all at once. Most heat tunnels have a variable temperature dial that allows the user to adjust the temperature, depending on the type of film and product being packaged.

External heat tunnels are usually integrated with a shrink wrap machine by use of a conveyor system. Once the film has been cut around the product, the operator slides the package onto the conveyor where it is moved through the shrink wrap tunnel. Once the package exits the heat tunnel, another conveyor can be used to transport the product to another area. Sometimes a bin sits at the exit of the heat tunnel to collect packaged material.

Integrated shrink wrap tunnels, such as those found in most Minipack shrink wrap machines, seal film around the object being packaged and shrink the film in one single pass. No conveyor belts are required. This newer style of heat tunnel is now found in most modern shrink wrap machines.

The advantages of an integrated tunnel are speed, convenience and storage space. It is recommended by most professionals to purchase a system with an integrated shrink tunnel if an operator is to be present. If the machine is entirely automated without any human interaction, an external separate heat tunnel is still the equipment of choice.

Separate heat tunnels are a great option for those with existing systems that need to upgrade to something more robust and fast. Tunnels are available in various widths and heights to accommodate most products requiring shrink packaging.

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