Custom Printed Packing Tape Builds Your Brand and Sells Your Products

Packing tapes can be plain, printed with stock messages or can be custom printed packing tapes. The last option can convert your packages into brand ambassadors. The custom printing typically involves printing the company logo, name and contact details on the packing tape.

You can of course use the printing option to print customized handling instructions and such routine purposes. However, the real value lies in using them to promote your brand and products.

Enhancing the Effectiveness of Custom Printed Packing Tapes

To be effective, the promotional messages need some special attention. They must be designed tastefully and for high visibility. The printing and background color must be selected carefully. The elements of the message should be laid out for immediate comprehension and strong impact.

Your message will then attract attention and be understood clearly by several people during its transit. If you ship thousands of packages and these go to many different destinations, there is every possibility that it will be seen by persons who are looking for just the product or service you are offering.

The contact details, if immediately visible, can then help these persons to contact you. You then get the opportunity to convert this person into a new customer. Even if no such sales take place, your brand will gain recognition. The strong-impact branding message will imprint itself on the minds of many persons, living at distant places.

Custom Printed Packing Tape

Packing tapes are made with different kinds of materials, such as paper, polypropylene, vinyl, PVC, and so on. They might be adhesive tapes or strapping tapes. Adhesive tapes use different kinds of glues, such as acrylic and rubber-based, depending on requirements such as speed and strength of adhesion.

Understand your specific packing needs. Are the packages lightweight, medium weight, or heavyweight? Do you use single-wall or multi-wall or corrugated cartons? Are the packages likely to be under or over packed at times? All these factors affect the kind of packing tape that you should use.

Select the right kind of packaging tape that will handle your packing requirements well. Then attend to the converting them into promotional media. Narrow tapes might allow only a little information to be visible at a time. Just your logo and name, and probably a contact phone number, might be all that it can accommodate. Wider tapes provide more real estate to build your design.

It is important that the design should be tasteful, and highly visible. Do you have the needed design expertise? If not, it is better to call upon the specialized design experience of the packaging tape supplier. They would typically be able to design and deliver custom printed packaging tapes that effectively convey your promotional message.

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How To Choose Hand Held Strapping Machine

So you've been given the task of bundling together a big pile of small boxes. Lets say shoe box size boxes, and lets that there are twenty of them. So there you are, surrounded by twenty shoe-box sized boxes, and you've got to get these boxes into some kind of manageable state because they have just been designated for shipment to a new storage facility. As if you weren't lost in the task already, you're superior has just informed you that you have six minutes to get these boxes in some kind of order.

At this juncture it might be time to inform you that you are working alone in this task. That's right, you have to somehow get twenty shoe-box shaped boxed into a transportable, storable state on your own, in virtually no time at all. But don't worry, because I think I have the solution to you. In truth I could offer you several solutions, but one in particular stands out as the dynamic, economic and less wasteful solution. A strapping tool.

Strapping is a plastic or steel ribbon/tape that holds packages together through tension. A very rigid object can be made out of several boxes just a few strips of strapping tied around the pile in vertical and horizontal directions. Think of a classic christmas present with the ribbon that ties at the top into a pretty bow.

Strapping doesn't have a pretty bow (the strapping solders semi-invisibly) but it is the same principle. There are several ways to work with strapping from the semi-manual strap-cutters all the way up to the pneumatic-industrial strapping machines that wrap, pull, solder and then snip the strapping to a tension and to a timescale that no person could compete with.

So you can get your head around what tools are available and more importantly which one is right for you I have put together a list of the different types of strapping tools that are available. I will come clean right now and tell you that as someone who has had some experience with high-volume small-product packaging I am inclined to favour the hand held strapping machines, in a busy and dynamic factory environment they soon become your right hand.

The various types of strapping tools on the market right now range from snippers and leather gloves, to hand held devices and all the way up to large machines with conveyor belts and "keep clear" signs. Which of these you might need depends on the size of the bundles or pile of boxes you need to strap and how fast you need it done. Here are the main types of strapping tools you will want to consider.

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