Printed packaging tapes can be stock tapes that
carry standard messages like FRAGILE, or can be custom printed with your
own message. A custom printed packaging tape can act as your brand
ambassador during the transit of the package.
Just take adequate care to ensure that both the
tape material and printing are good quality. Sub-standard tapes and
printing can destroy your image, making people feel that you do not care
for quality.
Ordering Custom Printed Packaging Tape
Select a packaging tape that is tailored to your
packaging needs. Different kinds of tapes are needed for different types
of packages. For example lightweight or heavyweight, single-wall or
multi-wall, plain or corrugated, etc packages need packaging tapes of
different strengths and adhesive quality.
Packaging tapes can be made from paper, vinyl, PVC,
polypropylene or blends. Each has its own characteristics and
strengths. The glue used can also differ in the speed and strength of
adhesion, and suitability for different surfaces. You have to understand
these differences to choose the right kind of packaging tape to meet
your needs.
Get the tape custom printed with your company logo,
name and contact details at the minimum. Custom printed packaging tapes
can also carry additional short promotional messages if they are wide
enough. Do the whole thing in a tasteful manner so that your brand image
is enhanced, not damaged.
The printing can be done not only on the outer
surface of the tape, but also on the inside surface of the tubing that
holds the tape. While this message will not go with the package, it
might serve other purposes, as when you give plain packaging tape rolls
as corporate gifts. More typically, it is the tape supplier who uses
this space to remind the customer that it was they who supplied the high
quality tape.
The Packaging Tape Real Estate
Marketing oriented companies will not let the
packaging tape real estate go waste. With widths of 2 or 3 inches, and
printable surfaces, packaging tapes offer a good medium for conveying
your brand-building and business-promotional messages.
Several people will see the message on the custom
printed packaging tape during its transit. Make them notice your
message, through appropriate design, including the message itself, the
background, the print quality and other elements.
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